DoubleYou: a digital wardrobe to make better use of your clothes
DoubleYou is a digital wardrobe and outfit planning app, built to help people use the clothes they already own and buy more deliberately. It is a product built with Majotek's involvement and is in development.
Case facts
Product built with Majotek- Client
- DoubleYou (product built with Majotek)
- Starting problem
- Many people own clothes they forget about, rarely wear or buy without really knowing their wardrobe.
- What we built
- A digital wardrobe app: garment inventory, wear tracking, outfits, travel capsules and outfit suggestions.
- Team and duration
- Marco Cachi as product and technical lead.
- Result
- In development.
In development
Product in development. We publish the problem, the approach and the features; results will follow once there is verifiable data.
Clothes you forget, rarely wear or buy without knowing your wardrobe
Many people own garments they forget about or barely wear, and buy without really knowing what they have. The result is more spending and less use.
A digital wardrobe built around better decisions
- Wardrobe inventory and wear tracking for each garment.
- Outfit planning and travel capsules.
- Garment processing and outfit suggestions.
- Usage data that helps people buy more deliberately.
Changing habits, not just storing photos
The experience was designed to change behaviour, not just to store images: wear tracking is linked to purchasing decisions.
Lesson from the project: consumer products retain better when passive data turns into useful decisions.
Where this kind of work fits
Have a consumer app in mind?
We start with a 2-week Prototype Sprint to validate the core flow.
