Problem Identification
Pinpointing repetitive, unaddressed inefficiencies across school admissions.
Case Study
EduRolia: Admissions CRM for Educational Institutions
EduRolia is a proprietary software product by Majotek designed for educational admissions, prospective family tracking, and multi-campus management.
Educational admissions frequently fragment across inquiries, campus tours, applications, and enrollment
In many private, charter, and multi-campus institutions, admissions rely on a chaotic mix of spreadsheets, personal inboxes, phone calls, and generic tools.
This fragmentation impairs lead response times, makes family follow-ups inconsistent, and leaves school leadership without real-time pipeline visibility.
Core operational layers the product addresses with precision
- Inquiry capture and attribution tracking.
- Campus visit scheduling and automated follow-ups.
- Application review through to final enrollment.
- Executive forecasting and pipeline conversion reporting.
- Multi-campus administration with localized permissions.
- Comprehensive family history with full contextual background.
EduRolia: an admissions CRM for schools in Spain, with a ChatGPT plugin
EduRolia is a school admissions CRM for private schools, publicly funded (concertado) schools and school groups in Spain. It centralizes prospective families, visits, follow-up, applications and enrollment, and complements the school ERP rather than replacing it. Full product information lives at edurolia.com, including guides on admissions software for schools, admissions management and what an education CRM is.
EduRolia has a plugin published in ChatGPT, built on MCP, that lets authorized users query CRM information and run specific permitted actions, with OAuth authentication, real user permissions and per-school isolation. The public documentation is at edurolia.com/integraciones/chatgpt.
Vertical specialization rather than a disguised generic CRM
EduRolia was conceived from the ground up as a vertical product. The mission was not to rebrand a generic sales CRM, but to faithfully model the authentic admissions journey of educational institutions.
This meant prioritizing stage progressions, family-centric records, and multi-campus hierarchies over generic, unnecessary horizontal features.
System architecture and product roadmap remain tightly bound to the operational realities of educational leadership.
From problem identification to live multi-school operations
Product Architecture
Modeling modules, lifecycle stages, and reporting around school calendars.
Build & Live Operations
Engineering the platform and learning from daily production usage across schools.
Continuous Evolution
Expanding multi-campus logic, automated parent communications, and AI integrations.
Transparency
What is measured and what is not in the EduRolia GEO case
EduRolia is a Majotek product. This section separates verifiable facts, observations, hypotheses and pending measurement. No public measurement series supports claims about frequency, position or specific visibility in ChatGPT or other engines.
Applied GEO process
From the starting point to the results, layer by layer
Before
A vertical product in a niche category (school admissions CRM).
- The challenge: for search engines and AI to understand what it is and how it differs from a generic CRM and from a school ERP.
Entity
How EduRolia is defined.
- Admissions CRM for private, charter and educational-group schools in Spain
- Complements the school ERP without replacing it
- A Majotek product
Architecture
Where the information lives.
- The product's own site at edurolia.com
- Product page and documentation of the ChatGPT integration
- Link from this Majotek page to the product's official site
Content
Resources created on the category.
- Admissions software for schools
- School admissions management
- What an education CRM is
External
External signals and corroboration.
- Plugin published in ChatGPT, built on MCP
- Third-party corroboration: being measured, no results to publish
Measurement
How it is measured.
- With Majotek's GEO methodology: frozen prompt sets, repetitions and engines kept separate
- Results: being measured, not yet published
Results
Only what is verifiable today.
- Verifiable: operational product, published site and guides, and ChatGPT plugin with public documentation
- Not verified and not claimed: position, citations or recommendations in ChatGPT or other engines
Evidence status
Facts, observations, hypotheses and pending measurement
| Status | What we can say |
|---|---|
| Verified | EduRolia is a school admissions CRM owned by Majotek; the product, website and public materials exist. |
| Observed | The product has pages and resources explaining its category, audience and features; this describes published assets, not engine impact. |
| Hypothesis | A consistent category definition and clear content architecture could aid understanding; this is not presented as proven causation. |
| Pending measurement | Frequency of mentions, citations, recommendations, accuracy and changes by engine on a repeated prompt set. |
Visibility
Resources connected to EduRolia's GEO strategy
Related Context
Services and resources connected to this case
SaaS Development
Our engineering service for building and scaling vertical B2B software products.
Custom Software
Shares the principle of designing around real workflows, tailored for client ownership.
How to Build a B2B SaaS
Strategic guide on requirements, multi-tenancy, and production MVP scoping.
How Much Does It Cost to Build a B2B SaaS
Realistic cost and effort breakdowns for production-grade software.
The next step
Considering building a vertical SaaS or specialized CRM? Majotek can help you define and build it.
Our experience with EduRolia offers hands-on expertise in product architecture, launch, and ongoing operations.
